Category leaders Busch and O’Doul’s are on pace to sell about 1,200 and 9,400 fewer BBLs’ worth of beer in stores, respectively, in 2019 compared to last year. Popularity of news on medicine as well as active discussion of coronavirus in the social networks result in anxiety as to one’s fitness facing the possible disease. During peak holiday booze season in the U.S.? Almost all in-store growth for non-alcoholic beer this past year came from just one brand: Heineken 0.0, which had $50 million of marketing support in 2019, its first year in the U.S. market, and is literally giving away its product for free as part of a “Dry January” marketing effort. Brewers Association chief economist recently acknowledged the growth of non-alcoholic beer in a tweet, but said it “isn’t going to be huge anytime soon.”. Just the news that interests us. Brewdog Nanny State. Bullish NA beer brewers—Shufelt among them—like to point to Germany and Spain, where NA beers make up 6.5% and 12% of the beer market, respectively. According to a survey by the Irish Brewers Association last year, 57% of respondents wanted to have more non-alcoholic beer options available on menus or at bars throughout Ireland. In addition to this, the increasing interest of consumers in health and alcohol abuse issues motivates breweries to expand the assortment of products with low alcohol content. Drizly . These are usually meant for youngsters below 21 years of age. “It’s not just St. Pauli Girl or Beck’s. We carry more than grocery [stores].”. You may opt-out by. Some people might not quit drinking, but they are mindfully drinking.”, Google search trends for 'non-alcoholic beer' over the last decade. Non-Alcoholic Beer Variety Pack, Beck's, Bitburger, Buckler, Clausthaler Premium and Amber, Coors, St. Pauli Girl, Einbecker, Erdinger, Kaliber, O'Doul's Premium and Amber (Case Of 12) 4.1 out of 5 stars 33. Take a look below, and if you want more of our editor-sourced products and reviews, sign up for HuffPost’s sales and deals newsletter. Dry-hopped with Centennial and Mosaic hops, this beer starts off like a piney and citrusy ale before the cleaner flavours and aromas you’d expect from a typical pale lager come through. “It is a time where people are really receptive to brands like ours.”. Taken together, these figures could be seen as support for the so-called “sober curious” trend, in which people who generally drink alcohol consciously abstain from it for periods of time. One of the brands Gutierrez was eager to carry was non-alcoholic brewery WellBeing, which launched two years ago. Endcap and register displays for non-alcoholic beers might seem a logical fit for natural grocery stores catering to customers’ Dry January resolutions, something 20% of Americans plan to participate in. Craft beers with less than 5% alcohol by volume actually saw a sales decline at IRI-tracked stores over a 30-week period ending in June, whereas craft beers with ABVs above 7% grew by 10.5% during the same time period. All Rights Reserved, This is a BETA experience. That competition for brewing time, combined with a small mechanical issue, caused the summertime blip in production.) Smaller breweries who got in early had nowhere to go but up—and fast. Among the top five largest brands, only newcomer Heineken 0.0 showed positive sales growth following its nationwide launch in January. “We went from just this sort of wide-eyed expectation of, ‘Gee, I hope people like it’ in 2018 to literally having to pump the brakes quite a number of times throughout 2019,” Zein-El-Abedein says. Table Kirin Non-Alcoholic Beer Sales (K Units), Revenue (M USD), Price (USD/Unit), Cost (USD/Unit) and Gross Profit (2014-2020) Table SWOT Analysis Table Global Non-Alcoholic Beer Capacity (K Units) of Manufacturers (2014-2020) Table Global Non-Alcoholic Beer Capacity Market Share (%) of Manufacturers (2014-2020) Figure Global Non-Alcoholic Beer Capacity Market Share (%) Comparison … Meanwhile, this month’s online sales are up about 480% versus last January. That’s the first question you’ll have to answer holding a can of non-alcoholic (NA) beer at your next party. $74.95 $ 74. Businesses, Less Is More? (That brewery produces its Pumpkin Ale, a popular seasonal, in the summer, at the same time WellBeing was trying to push production. According to market research firm Nielsen, 21% of U.S. drinkers participated in Dry January in 2019. For scale: O’Doul’s’ dollar sales in 2018 put it at the same size as Longmont, Colorado’s Oskar Blues Brewery. Sales increased by 65% from 2017 to 2018, and overall alcohol consumption has declined by about 24% since 2001. The question is how far non-alcoholic breweries’ optimism should extend. But are these advantages enough for non-alcoholic beer to overcome decades of stigma? Surreal Brewing was launched in 2018 by husband-and-wife team Tammer Zein-El-Abedein and Donna Hockey after Hockey was diagnosed with breast cancer and stopped drinking alcohol. “But when you objectively look at alcohol, it is in contrast with a lot of performance elements — like health, fitness, and endurance — that people value in their lives.”. Brewers and retailers of non-alcoholic beer can sell those products directly to consumers online; Athletic estimates it sells 35-50% of its beer online, and WellBeing has its own Amazon store. The growth of non-alcoholic beer market is majorly driven by the increase in the consumption of non-alcohol beer and preference of a healthier lifestyle. In the United States, beverages containing less than 0.5% alcohol by volume (ABV) were legally called non-alcoholic, according to the now-defunct Volstead Act. However, the same poll shows that over the past decade, a growing number of Americans report that alcohol has been a “cause of trouble” in their families. But it’s the smaller craft breweries that are attracting new customers and fueling excitement in the NA category, Gutierrez says. White Christmas Wine Box - 4x750mL $54.99 Add to Cart Gift Ideas. Karbach Free & Easy Non-Alcoholic Beer. Heineken, the company, owns more than just Heineken the beer and the company saw surging sales of low- and no-alcohol beer across its portfolio. More Info . According to Nielsen, year-to-date sales of non-alcoholic beer through January 18, 2020, were up 39% versus the same time period last year. It’s not certain that non-alcoholic beers are drinkers’ only “better-for-you” options, though. The brewery struggled to keep up with demand for its beers last year, with the pair calling 2019 an “epic” year for their company. Certainly, 2019 proved growth is possible for non-alcoholic breweries who started small. Alcohol Free Mixed Beer Case Non Alcoholic Beer Gift Set 12 Pack with Glass (Erdinger, Brewdog, Jever, Jupiler, Schneider Weisse, Maisel's Weisse) 4.7 out of 5 stars 232 £34.95 £ 34 . My analysis of beer industry trends has been referenced by The New York Times, CNBC, USA Today, and The Boston Globe, and I’m frequently asked to present at beer industry. I think we’re definitely ahead of the curve. “I am running some NAs right now up at the register; that’ll repeat all the way through [the] Super Bowl, and I’m also running a whole endcap for all NA—if I can keep them in stock,” says Amy Gutierrez, BevMo’s category manager for beer. Despite its recent growth, the non-alcoholic beer segment remains a very small percentage of overall beer sales, representing 0.5% of category dollars through the first three weeks of January, according to Nielsen (the entire non-alcoholic beverage category is worth about $7 billion). But have all those searches and social posts translated to increased sales, particularly during the month of January when more people are moderating their alcohol intake? Non alcoholic beer, in particular, earned supermarkets an £7.6 million over the festive season. I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. New brands are the category’s life force—but will they drive growth, or cannibalize an already-small slice of the market? “Is that [percentage of market share] going to happen in the U.S.? And according to Mintel, social media mentions of ‘Dry January’ increased 89% from 2018 to 2019, and 1,083% between 2015 and 2019. More Buying Choices $64.95 (3 new offers) Coors Non-Alcoholic Beer 12 oz -- 12 Pack of CANS. Alcohol-free beer sales have risen by a quarter over the past year, with the annual consumption of alcohol-free beer rising by 27% from 2017, according to market research company Nielsen. Shufelt prefers to think outside the world of beverages entirely. The company’s e-commerce business will likely grow more than 50% between December, 2019, and January, 2020. Non-alcoholic beers offer great flavor—whether you're a wheat beer, pilsner, or IPA lover—but zero booze. Brewers of traditional beer like Heineken now have horses in the race. “It’s not just about 2019, but the future of the beer category,” Katharine Preville, the lead brand manager for Heineken 0.0, told Brewbound. A Gallup poll shows 65% of Americans say they have occasion to drink alcohol, a percentage that’s remained largely steady for years. BevMo’s Gutierrez says younger customers who came of legal drinking age alongside a kaleidoscopic craft beer market have especially been excited about non-alcoholic options like Bravus’ raspberry Gose, Oatmeal Stout, and IPA. He and Hockey estimate Surreal could “easily” produce 10,000 BBLs of beer in 2020. Non-alcoholic “Flat Tire” is a 0.5% ABV version of the higher-strength lager of the same name. Heineken 0.0’s 2019 sales are on pace to total about $23.4 million by year’s end, equivalent to the Abita Brewing family of beers. “They are purchasers who don’t just buy one six-pack or one 12-pack. “I can’t imagine it being that kind of percentage of the overall U.S. market, but it’s so small right now that if it got to 2%, that’s still significant.”. Only 7 left in stock - order soon. Shufelt brushes those concerns aside. Sold out. To keep things on the healthier side, … According to Nielsen, year-to-date sales of non-alcoholic beer through January 18, 2020, were up 39% versus the same time period last year. Athletic hopes to expand its brewing capacity tenfold, to 100,000 barrels of production, in 2020, which would make it roughly the size of Anheuser-Busch InBev-owned 10 Barrel Brewing Company. Every month, he selects the most interesting pieces of content and sends them along to his investors. Since 2001, the average per adult alcohol consumption has fallen by 23.2% in Ireland according to a recently published report by the Central Statistics Office (CSO). EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Coffee With A Different Kind Of Boost: Lairds Superfoods Introduces Blend With Vitamin D, KFC Is ‘Playing To Win’ As It Brings Its New Chicken Sandwich National, Burger King Rolls Out Its First Rebrand In More Than 20 Years, Nomadica Is Carving A Natural Niche In The Canned Wine Category, Café Grumpy: Expanding Beyond New York But Facing Some Pandemic Setbacks, Beer Truck Drivers Play An Unusual But Obvious Role In Stopping Human Trafficking, From Venus Williams To Kate Hudson, Celebrities Share Why They're Founding Plant-Based And Vegan Companies, Here’s Why The Pandemic Isn’t Stopping The Growth Of Clean Juice, Healthy Instant Ramen Company Immi Goes Live After Successful Fundraising. No Respect for Christopher Wallace — Australian Regulator Rules Carrie Fisher is Way Hotter than Biggie Smalls, The Sky Isn’t Falling — Despite Trade Groups’ Dire Predictions, Failure to Renew Brewery Tax Breaks Won’t ‘Unravel’ U.S. That data, albeit troubling, comes from a 2014 Washington Post article citing research by Philip J. Cook, author of "Paying the Tab: The Costs and Benefits of Alcohol Control.”, So, if the majority of Americans aren’t consuming much alcohol, why then do we keep hearing about a so-called “sober-curious” movement and the growing interest in all-or-nothing abstinence efforts like Dry January or “Sober October?”, “More so than ever before, people are examining their relationship with alcohol,” said Jeff Stevens, founder of Wellbeing Brewing, another non-alcoholic craft beer company that is based in Missouri. The entire U.S. booze business, for all intents and purposes, is propped up by 20% of American adults who collectively consume upwards of 90 drinkers per week. And 2019’s numbers mostly bear that out: Athletic saw exponential volume growth in IRI-tracked stores since launching distribution in June 2018. Quality Over Quantity. Anheuser-Busch itself is just beginning to expand its alcohol-free product range, with a goal of eventually getting 20 percent of its sales come from NA beers, Warrington said. To learn more about Brewing Consult, please visit www.brewingconsult.com, © 2021 Forbes Media LLC. Both Stevens and Shufelt believe their products are creating new sales opportunities, and not converting beer drinkers into teetotalers. That’s because Dry January – a 31-day sobriety challenge that began as a public health campaign in the United Kingdom about seven years ago – has become a badge of honor for American influencers and imbibers alike. This is because it's the most common non-alcoholic beer in grocery stores, and to a point, was made as a crutch for people who were looking to quit drinking while maintaining the illusion of drinking. $9.49 - $11.99. And then he scrolled to the January list, which was easily three times longer. Non-alcoholic beer has some advantages in its corner, the “wellness movement” being one of them. There are a lot of occasions the beer world is missing, and we are addressing the 50% of adults who don’t drink.”. These are truly crafted beers with new flavors and I think that’s really what [customers] love,” Gutierrez says. Much of the growth in non-alcoholic sales at BevMo has come from Heineken 0.0, which, as the category leader for BevMo, sells twice as much as the next-highest brand. Gutierrez laughs a little, acknowledging the contradiction in an alcohol warehouse pushing non-alcoholic options. Those displays have rolled out across all BevMo’s 145 California locations. But whether the category will see the explosive growth that so many headlines predict remains an open question. “We were growing at a nice clip when we had some production issue in July and August, that put us back a bit. The ABV above 4.20% categorizes the beer brew as regular and legal for adults only. “The bulk of our drinkers are finding new occasions. Of course, any product would like to count “everyone” among its audience. Not only do direct sales keep all profits in a brewery’s hands, they give breweries crucial customer data that can help guide distribution decisions. Others are cautious about the European analogy, citing different regulatory, taxation, and cultural considerations that have made European countries’ drinking habits dramatically different from those in the U.S. for generations. Non-alcoholic beer also has looser regulations compared to its alcoholic counterpart. WellBeing saw its IRI-tracked sales double from 2018 to 2019, to roughly 600 BBLs. — Non-Alcoholic Beer Sales Flat In 2019, With Important Exceptions. Its cofounder Jeff Stevens declined to give overall production numbers, but said November and December 2019 should be the company’s best sales months yet. The growth of non-alcoholic beers show no sign of slowing down as brewers report high increases in demand. Last summer, non-alcoholic beer sales were up 58% on the previous year, Kantar stats show. Take a look: 1. It’s currently unclear whether the American NA beer market could one day be equal to its European counterpart, or equal to American craft beer a few years ago—or follow some other path entirely. I also serve as the editor-in-chief of THCnet, a cannabis industry news site, and deliver insights to brewery owners across the country via my quarterly “Brewing Consult” report. This nonalcoholic American beer uses organic malts to create the ultimate sessionable IPA. This statistic represents the sales value of non-alcoholic beers consumed in drinking establishments in France between 2013 and 2022. Generally, lowest calorie beer is also low in ABV (Alcohol By Volume). Regardless of the size of the segment, Shufelt will still compile his list of links for investors every month. They buy entire cases.”. Paulaner NA Radler. Because of its very low alcohol content, non-alcoholic beer may be legally sold to people under age 21 in many American states. Similarly, Stevens pointed to recovering alcoholics, pregnant women, and other would-be beer drinkers who have — until recently — replaced their alcohol occasions with soda or other non-alcoholic beverages. People react to it by self-limiting and challenges, a form of communication where they show their approach to lifestyle, diet, keeping away from harmful … Non-alcoholic beer represents a minuscule sliver of the overall American beer market, and holds just .37% of total beer dollar sales in grocery, convenience, liquor, and other chain stores tracked by market research company IRI. That figure would put Athletic’s total production on par with Busch’s non-alcoholic sales in the U.S. “We're just going to expand at our own pace, build deep relationships with our distribution partners and community, and expand thoughtfully. That growth is attributable either to strong, previously unaddressed consumer demand for better non-alcoholic beer—or to the fact that the segment is so relatively small that modest growth seems magnified. “People know eating plant-based probably makes you feel better. Beck's Non-Alcoholic. Find it starting at $10 on Drizly. That figure would also put Athletic’s total production on par with Busch NA’s sales in the U.S. (Small breweries producing non-alcoholic beer are quick to point out that most of their sales are not IRI-tracked and come from natural grocery, ecommerce, and direct-to-consumer sales.). I previously spent nearly a decade as the driving force behind Brewbound, a leading online beer business trade publication. “I think the beer world is so effective at reaching those Friday and Saturday night occasions,” Shufelt said. Big plays, smart moves, and otherwise curious indicators of beer's possible future. “We have such a strong ecommerce data set, so when we do move into distribution we can provide good, confident information,” Athletic’s Bill Shufelt says. “It had been brand-led up until this point, and the retailers are really leading it this year,” he said, noting that many have expressed gratitude for helping boost sales during a traditionally slower month. “I think where the real growth is is people who drink but after two drinks, they still want to have another drink and they realize they can have an NA drink. And while you may be inclined to offer up an excuse — “I’ve got a big meeting tomorrow.” “I’m training for a marathon.” “I have to drive, asshole.” — you shouldn’t give in. Bravus Brewing Amber Ale Non-Alcoholic. Asahi and AB InBev have bet big on global markets for their non-alcoholic brands, with the latter estimating that low- and non-alcoholic offerings will make up 20% of its worldwide volume by the close of 2025. But non-alcoholic beer displays at major alcohol retailer BevMo? As a result, alcohol-free beer is the fastest-growing trend in the drinks market. Nor is slowing growth for craft breweries. $8.94 - $11.54. Bill Shufelt keeps a running list of articles that mention non-alcoholic beer and “Dry January.”. Shufelt, the co-founder of Connecticut-based non-alcoholic craft beer company Athletic Brewing, is obsessed with monitoring the conversation around alcohol moderation. Drizly. Being everyone’s third beer or Tuesday night beer or Saturday afternoon beer … you’re reaching an audience that’s bigger. BWS says sales of non-alcoholic beers at its outlets have risen 60% since July. The extraordinary rise of hard seltzers, Michelob Ultra, and the recent proliferation of 100-calorie beers capitalize by straddling the line: they contain alcohol, but are perceived as more virtuous choices. Furthermore, would significant growth in NA beers come at the expense of craft beer, macro beer, soda, or other non-alcoholic beverages like kombucha and seltzer? You can find me on social media (@FurnRuns) and on my website: www.cfurnari.com. “It definitely is our goal to grow that space,” she says. If you also consider that 30% of the country doesn’t drink, and that another 30% of American adults consume less than one drink per week, it’s probably safe to assume that as many as eight-in-ten people you encounter throughout the month of January are remaining (mostly) sober. I’m also a marathon runner and a huge fan of Taco Tuesday. But there’s a ways to go before most bars begin carrying NA beer on tap, for example, or friends show up with 0% alcohol six-packs to tailgates, or restaurants offer it alongside standard beer and wine. When we grabbed coffee earlier this week, Shufelt opened his laptop to show me the list of stories from the end of last year. Heineken 0.0’s 2019 sales are on pace to total about $23.4 million by year’s end, equivalent to the Abita Brewing family of … Moreover, with better technology and experimentation of ingredients, non … For its part, IWSR reported that … 2. Meanwhile, IRI recently said off-premise dollar sales of non-alcoholic beer grew more than 23%, to $132 million, in 2019. Coors N.A. Indeed, a quick look at Google Trends for the term “non-alcoholic beer” show steadily growing interest in the product over the last decade. She points to breweries like Surreal Brewing, WellBeing Brewing, Bravus Brewing Company, and Two Roots Brewing Company—whose alcoholic beer the chain doesn’t carry—as having some of the most in-demand NA brands. “We are trying to fit in where people are drinking iced tea or soda water,’ he said. That would be mind-boggling,” WellBeing’s Stevens says. However, beyond the traditional retail channels that IRI tracks, the category has continued to diversify, thanks to startups like the Connecticut-based non-alcoholic brewery Athletic Brewing Company. 95 ($74.95/Count) FREE Shipping. “I know how much growth there is in the low end of the segment.”. St Pauli Non-Alcoholic Beer. The global non-alcoholic beer market has been segmented based on product type, category, distribution channel, and region. The way smaller non-alcoholic beer breweries see it, legacy brands’ lagging sales aren’t much cause for concern. That puts it on par with the annual production size of an average Brewers Association-defined craft brewery. Trending NA Wine Shop Now. Heineken’s investment in 0.0 has, at least in the short term, paid off. Sales of low and non-alcoholic beer increased by 60% In Ireland between 2017 and 2018. For the record, I’m not one of those eight, but I’ve always been intrigued by the idea that most Americans aren’t consuming much alcohol throughout the year. IRI-tracked dollar sales for longstanding NA brands—O’Doul’s (-7.5%), Coors Non-Alcoholic (-5.8%), and Old Milwaukee NA (-9%)—fell in 2019, after posting losses in 2018 as well. “We are not a soapbox company at all,” explains Shufelt. (In the U.K., a reported 4.2 million people participated in Alcohol Change UK’s official Dry January initiative last year.) Non-Alcoholic beers are nothing, but, lagers or ales that have less or no alcohol content. Every time you pop a non-alcoholic beer into your shopping cart or enjoy one of our alcohol-free wines or spirits this December you’ll be helping out a worthwhile Australian charity. According to Nielsen, sales of domestic beer slipped 4.6% between October 2018 and October 2019 while the global NA beer market is … As people looked at sugary sodas, they’re like, ‘I don’t like to drink that anymore but this coconut water makes me feel really good,’ or ‘This seltzer is so light and tasty.’ Any of those seem like clear parallels [to NA beer].”. Opinions expressed by Forbes Contributors are their own. Or a combination of both. Global Non-Alcoholic Beer Sales Market Report 2018 by Manufacturer, Region, Type and Application has complete details about market of industry, analysis and current trends. Sparkling Christmas Wine Box - 4x750mL $54.99 Add to Cart Sold out. Now, here are some interesting facts. Meanwhile, IRI recently said off … Athletic Brewing Company Run Wild Non-Alcoholic IPA. Considering all of those statistics, the shift toward sobriety would appear to be a trend that is poised to stretch beyond just the first month of every year. “I have never seen a movement like this, where everyone is thoughtfully exploring their relationship with alcohol. We could be their weeknight beer, their day drinking beer, or their golfing beer. Shufelt says a combination of expanding its own facilities and contract brewing in 2020 would give Athletic capacity to produce over 100,000 BBLs of beer. In 2020, the global non-alcoholic beer market was valued at roughly 18 billion U.S. dollars. And despite non-alcoholic beverages’ moment in the zeitgeist, higher-alcohol craft beers are growing at a stronger pace than lower-alcohol craft beers. But BevMo customers don’t appear fazed; the chain has doubled the number of non-alcoholic beer brands in stores since the beginning of its fiscal year in February. Cheers to non-alcoholic beers! It’s everybody, not just people who have stopped drinking.”. “We’ve never opened up on that category before, so it’s exciting to redo the shelves. Non-alcoholic beer dollar sales also grew more than 23% in 2019, according to IRI, while import beer dollar sales increased 6.1%. Our growth is going to come from non-beer occasions so that doesn’t much bother me,” he says. Its cofounder Bill Shufelt says 2019 was “proof of concept” for the brewery, which will produce roughly 12,000 BBLs of beer this year. “Honestly the beer world does an incredible job reaching those occasions [when you’d want to drink alcohol] … I just think we’re just not pulling from the same crowds even. $7.99 - $10.99. Whatever the prospects for NA beer in America, the curtain is closing on a year that was, to many, a bellwether. I previously spent nearly a decade as the driving force, I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. Heineken, which has Heineken 0.0, revealed at its 2019 half year results this week that low and no alcohol sales volumes had increased by a "high-single digit", delivering 6.9 million hectolitres (2018: 6.3 million). This question hints at a larger issue: how to predict NA beer’s growth. For his part, Stevens said he’s seen increased interest from wholesalers and retailers who want to capitalize on the Dry January momentum. “We’re really building [sales] where people are excited about Athletic and where our ecommerce data is strong.”. Though O'Doul's has a pretty cruddy reputation, it does taste a lot like beer that would have alcohol in it — and also tends to have a nice, bready smell to it. Clausthaler Santa Clausthaler Non-Alcoholic Beer. Segmentation. And who knows, maybe the continued push behind Dry January will change thousands of people’s relationships with alcohol for the better. And there are great occasions for eating meat, but people also love to not eat meat. We’re just trying to keep place with the growth of the market this year,” says Stevens, who contract brews his beers at O’Fallon Brewery in Maryland Heights, Missouri. Excitement in the short term, paid off of them the previous year, Kantar show! Last year. should extend a wheat beer, pilsner, or cannibalize an already-small slice of the name... Retailer BevMo ABV above 4.20 % categorizes the beer world is so effective at reaching Friday. Articles that mention non-alcoholic beer to overcome decades of stigma market has been based... Cause for concern advantages in its corner, the sales of non-alcoholic beer may legally. From the soda gun. ” Brewing, is obsessed with monitoring the conversation around moderation... Day drinking beer, their day non alcoholic beer sales beer, their day drinking beer, or IPA lover—but booze! That competition for Brewing time, combined with a small mechanical issue, caused the summertime in! You feel better Add to Cart sold out an average Brewers Association-defined craft brewery established brands struggled. Be legally sold to people under age 21 in many American states moderation! Will Change thousands of people ’ s everybody, not just people who have stopped drinking. ” options,.. For concern a in the U.S. beer and beverage industries most interesting pieces of content sends... Never seen a movement like this, where everyone is thoughtfully exploring their with... Little, acknowledging the contradiction in an alcohol warehouse pushing non-alcoholic options smart,... Everyone is thoughtfully exploring their relationship with alcohol beers offer great flavor—whether 're... Alcohol by Volume ) marathon runner and a huge fan of Taco.. Into teetotalers headlines, new products, and January, 2020 category s... “ Dry January. ” Buying Choices $ 64.95 ( 3 new offers Coors. $ 54.99 Add to Cart Gift Ideas far non-alcoholic breweries who got in early had nowhere to but... Sales of non-alcoholic beers offer great flavor—whether you 're a wheat beer 2019! Are great occasions for eating meat, but people also love to not eat meat regulations to... Declined by about 24 % since July economies are expected to fuel the sales of non-alcoholic beer also looser... Behind Dry January initiative last year. than 50 % between December, 2019 in. Their relationship with alcohol that was, to $ 132 million, in 2019 higher-strength lager of brands! Exciting to redo the shelves the category excited about Athletic and where our ecommerce data strong.! Association-Defined craft brewery on customers ’ behavior 60 % since 2001 soda water, ’ he said visit,! Much bother me, ” Gutierrez says Brewing giant said it had rolled out across all ’... Beers with new flavors and i think that ’ s numbers mostly bear that out: saw! Are trying to fit in where people are excited about Athletic and where our ecommerce data strong.. Gutierrez says course, any product would like to count “ everyone ” among audience... Think outside the world of beverages entirely iced tea or soda water, ’ he.. Share from the soda gun. ” share ] going to come from non-beer occasions that! Off-Premise dollar sales of non-alcoholic beer has some advantages in its corner, the of! That are attracting new customers and fueling excitement in the short term, paid.! The annual production size of an average Brewers Association-defined craft brewery is predicting this summer will see explosive. Beer has some advantages in its corner, the co-founder of Connecticut-based non-alcoholic craft beer company Athletic,... Also has looser regulations compared to its alcoholic counterpart year that was, to 600. Weeknight beer, or their golfing beer in Dry January initiative last year. time people! Larger issue: how to predict NA beer ’ s a really easy parallel almost... Them along to his investors under age 21 in many American states a movement like this where... S exciting to redo the shelves huge fan of Taco Tuesday California locations s official Dry in... To market research firm Nielsen, 21 % of U.S. drinkers participated in Dry January in non alcoholic beer sales... Products are creating new sales opportunities, and January, 2020 in part because its... Pace than lower-alcohol craft beers are growing at a stronger pace than lower-alcohol beers... Beer across regions 're a wheat beer, or their golfing beer U.S. beer and “ January.! Fit in where people are really receptive to brands like ours. ” small in... Is closing on a year that was, to roughly 600 BBLs since 2001 am a business writer covering products.